Maria Sayans

Maria Sayans heads up Product Marketing, Brand Marketing and Live Services for the Battlefield and Mirror’s Edge franchises, based at DICE in Stockholm.

Prior to joining DICE, she was responsible for European Marketing for BioWare, and, as Director of Online, she established and run the teams responsible for Digital Marketing, Community Management, Web Publishing and CRM for all EA franchises in Europe.

Before joining the games industry, Sayans was a management consultant with McKinsey & Company, where she helped Banks and Telecommunication companies build and manage consumer relationships.

Sayans holds an MBA from Stanford University. A native of Spain, she has lived in 7 different countries before settling in Stockholm, Sweden, where she lives with her husband, their two children and one sardonic cat.