Jen MacLean

As the General Manager of Creator Partnerships for Xbox, Jen MacLean leads strategic partner management and production partner management teams supporting Xbox’s largest partners around the world. A lifelong gamer, Jen has held various senior roles in game development over her career, most recently leading worldwide business development for small and mid-sized game studios for Amazon Web Services and, previously, serving as the Executive Director for the International Game Developers Association (IGDA) and IGDA Foundation. Jen earned an MBA from the Columbia Business School and a BA from the Johns Hopkins University.

How the Confluence of AI, Gen Z, Gen Alpha, and Play Anywhere Reshape the Industry in 2025 and Beyond

Join Chris Charla (GM, Portfolio and Programs, Xbox) and Jen MacLean (GM, Creator Partnerships, Xbox) in an in-depth discussion on how player expectations are changing and what the new generation of players, AI, and platforms means for the industry. Hear about how Gen Z and Gen Alpha differ from previous generations in their expectations, beliefs, and needs; how these player needs and behaviors will combine with AI to radically reshape game experiences; and how walls are breaking down across the industry to change the interactions forever.