Chris Charla

Chris is the GM of the Portfolio and Programs team at Xbox, which includes the ID@Xbox, Creative Partnerships, and ID@Azure programs.

How the Confluence of AI, Gen Z, Gen Alpha, and Play Anywhere Reshape the Industry in 2025 and Beyond

Join Chris Charla (GM, Portfolio and Programs, Xbox) and Jen MacLean (GM, Creator Partnerships, Xbox) in an in-depth discussion on how player expectations are changing and what the new generation of players, AI, and platforms means for the industry. Hear about how Gen Z and Gen Alpha differ from previous generations in their expectations, beliefs, and needs; how these player needs and behaviors will combine with AI to radically reshape game experiences; and how walls are breaking down across the industry to change the interactions forever.