Rochelle Snyder

Rochelle Snyder is the Director of Communications for Naughty Dog, developing brand strategies for the studio and its IP. Their responsibilities span across PR, marketing, partnerships, and licensing developing a variety of executions such as The Last of Us Halloween Horror Nights attraction at Universal Studios to supporting the acclaimed HBO adaptation of The Last of Us. 

Prior to Naughty Dog, Rochelle led PR and brand management at Edelman for PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), overseeing the success of the breakout hit, genre-defining game from beta through its console-exclusive launch. 

Rochelle’s career started at 2K Games, where they worked on BioShock; which makes them feel very old. They currently reside in LA with their wife and mini goldendoodle, Latke. 

Navigating Long Term Franchise Management: Communications

Finding success with a franchise creates a complex and exciting new challenge – how to not only sustain interest but continually expand and engage with that franchise and its (hopefully growing) audience. Through the lens of The Last of Us and Uncharted, Naughty Dog’s Director of Communications, Rochelle Snyder, leads a discussion exploring the obstacles and opportunities that come with long-term franchise management. This roundtable will tackle topics around the ideas of retaining the spirit of a franchise and simultaneously attract new audiences while making the leap to TV and film; honestly addressing public setbacks while preserving studio safety; fostering a community through both busy and lean times; and sharing tactics learned while managing these long-running series.