Zsuzsa James

Zsuzsa is a seasoned media & interactive entertainment executive with a background in game design, production, marketing, and business and partnership development. She is currently the Director of Creative Strategy at former Supercell cofounder Mikko Kodisoja's family office, working closely with several original cross-media IPs. In her last role as a Sr. Trade Commissioner with the Ministry of Foreign Affairs of Finland, she built a bridge between the Finnish and US games industries, and contributed to several high impact business outcomes, including a successful green field investment, a corporate acquisition, investment and publishing deals, and the formation of new business partnerships.

Navigating the Funding Jungle

Have you ever found yourself at the crossroads of deciding how to fund your new game studio or project? With options ranging from crowdfunding through VC's to publishers, it can be difficult to discern which might be best for your particular case. In this roundtable, we'll lay out the most common funding routes, how suitable they are depending on your long-term goals and the type of games you are making, and share fundraising experiences/lessons learned from the trenches.

Questions we'll cover will include:

• What are the most common funding vehicles for game studios (characteristics, pros and cons)?
• And how to decide between them based on your company's goals, platform and business model?