Alina Brazdeikene

Alina Brazdeikene is a Head of Production, Narrative Director, and Process Architect with passion for great games, exciting stories and constructing healthy work environments. With over 10 years of experience in full-scope production for teams from 2 to 100+ people, she specializes in building fully remote teams and developing effective Agile pipelines. 

Her credits include acclaimed games such as Pathfinder: Wrath of the Righteous, The X-Files: Deep State, Bus Simulator 21, The Simpsons Tapped Out and many more. Also, she’s a member of the Estonian Screenwriters Guild and a mentor at various startup incubators.

Creativity Is Not Efficient: Planting & Harvesting Creativity in Product-Oriented Teams

Innovate or die. This is a common phrase we hear in the industry. In game dev, creativity is the one asset that we seek to capitalize on the most. But also the one we are getting very wrong. 

Some think creativity is solely about producing artistic works or coming up with groundbreaking inventions, when in fact, it encompasses a wide range of activities, including problem-solving, critical thinking, and innovation in various domains of life. Others try to make creativity "efficient", while like in sport - it's a muscle. 

Understanding that creativity is a multifaceted skill that can be developed and applied, leads to several questions: what builds and what destroys creativity? How can it be sustainable in a business environment? This talk from Alina Brazdeikene (One-O-One Games) will aim to discuss the components and factors that influence creativity; research-backed breakdowns on how to improve the creative mindset; and the importance of prioritizing creativity for any game team's bottom line.